Modern office interior design is completed designed by the BBFL Design interior designer. They have created a modern office interior intended for the DDB advertising agency in Singapore. This project has a rather interesting concept in designing the interior design.
MODERN OFFICE INTERIOR REVIEW
BBFL Design has completed designed a modern office interior design intended for a DDB advertising agency which is based in Singapore. The interior designer is appointed as the architects to understand, interpret and create a workplace which embodies the company’s dynamic working culture. As the one of the world’s leading advertising agency, the DDB Company have found a new home at Pico Creative Center which is based in Singapore and it is occupying 2 floors of 100 square meters each.
Group discussion activity was crucial for the team where workspace becomes a social network area rather than a confined individual space. The design process began with observing the designers at DDB work as a diverse group which involves a high level of discussion, debate and intervention sessions amongst each team with a common goal of achieving a creative solution for their clients. The design process has allowed us to create a bridge between two disciplines which played a huge role in the concept development of the entire DDB environment creating a conspicuous identity.
MODERN OFFICE INTERIOR DESIGN CONCEPT
The workplace concept which is around the company’s is not just about its corporate colors or even the branding of its company but create a collective space which is leans towards the culture of the people which is working in DDB Company itself. This thing lead the designer to create spaces in which improves and promotes inter-connectivity are not crafted out with walls or any form of the concealed demarcation, compositing to an open office setting.
By the discussion and the collaborative areas within the office, the territories are divided and screened. Which will ultimately improve a better work flow, the aim is to enhance the current culture and to encourage a more lively work space. The workspaces are designed as long communal tables supporting an open office environment. The interior designer design the spaces which allowing these communal areas to be part of the workspace. Discussion bars are dispersed within team work areas. Even libraries and the staff pantry spanning across both floors were used as collaborative spaces for discussions
Conference rooms are meant to be flexible and open; it is where the employees will be frequently occupied for internal presentations and brain-storming sessions. Gym-like staggered benches are introduced for audiences to participate in these sessions. Arrival lobbies on the other floors are treated with interactive projection of the collection of works which inspired DDB and a source of expression for the staff.
The spaces are intended to be open, flexible and inspiring where staff could express themselves freely.
DDB as clients, has been a project which involves cross-disciplinary professions, it is allowing the designers to push the forefront of art & design as a holistic approach.